Subscribe in a readerYour inner marketer loser
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You already know this… But putting it into practice isn’t always easy.
The best way to get a profitable response from your potential customers – and to help them achieve what they want – is to really understand their pains, passions, fears… And talk to these core emotions – in your marketing, and through your product or service.
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But it’s so easy, and natural, to get really enthusiastic about an idea you have, a highly searched keyword you’ve just discovered, or copy you’ve just written… And deviate from your focus on their emotions in the process.
So here’s a simple question you can ask yourself – constantly – to keep yourself on track:
Am I thinking like my market or like a marketer?
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Try it for yourself:
Whenever you come up with a product idea you’re really excited about…
Or when you’re preparing emails, blog posts, advertising, sales copy, presentations, user guides, etc…
Simply go through each aspect, benefit, sentence asking yourself:
Am I thinking like my market when I say this – or like a marketer?
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You may surprised at how often you catch your inner marketer got in the way of really talking to your customer’s emotions.
Remember your market’s got no patience to listen to what’s of interest to you. Catch your inner marketer before they do.
Talk tomorrow,
Yann
:-)
Yann
Good points made….it’s very easy to slip in and out of that mode. I tell my students sometimes when I think they are being a bit unsympathetic to hold their breath. Most can’t do that for even 30 seconds. Now what if you felt that way all the time??
The good ones take it to heart
Thanks
JC
JC
Butterfly Marketing
Manuscript
I like your point about, “am I thinking like my market or a marketeer?”
Hence, wear a Push Up Bra to understand the drivers of single men with women. And then display it only a little for those who truly want a relationship and are craving that with women.
All the best,
April Braswell
Online Dating Sites Review, Internet Dating Sites Guide
a very powerful message in a small package. give the people what they want not what you think they want.
Don Shepherd
Oregon Flyfishing
This is a great question to ask ourselves. Thanks,
Seize the Day,
Rob
Sales Eagles Soar Above the Competition!
Personal Asset Protection For Small Business Owners
Hi Yann,
Great point made here…I think i found it made sense when I heard Eben Pagan describe putting together a customer avatar of your market and making it like a real person who you talk to in your marketing
Was a powerful concept
Duane
Super-ADVANCED Sales & Persuasion Strategies?Proven to Quickly Create a Flood of Money?Constantly & Continuously Flowing into YOUR?Bank Account Like the Niagara Falls…?100% GUARANTEED!!
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Yann, You are right. We need to think more from our customers viewpoint. Mark
Marketingscoops
GlacierIceCream
Great point!
We’re selling to our prospects, NOT to ourselves!
When buyers ask me whether a certain property worth $xyz, I say the true value is whatever it is worth to YOU as a buyer, NOT what it’s worth to me as an agent as I am NOT the buyer. Sure, I can appraise it within a range, but it does not mean that’s the true values.
John Ho
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Money Page)
very good question to one’s self on any new prduct.
Lynn
http://www.Warriorofsuccess.com
Warrior Of Success Training
Wow that was great. It was full of easy to use information and easy to understand. I loved it it is to the point and so very true.
thank you,
Mesha:)
Yann:
I apologize. It seems my google reader hasn’t been picking up your blog and I am missing a bunch of comments. I will catch on them.
Your advice here is, as always, very good.
Steve Chambers, The Sales Expert
Are you a Sales Eagle?
Excellent reminder of a very basic but often overlooked aspect of promotion and sales.
Christian Haller
The Art of Good Eating
Easy Italian Recipes
Hey Yann
Great post – I really like your thinking.
Incidentally, my Google Reader just jumped you from zero unread posts to 10!!! Have you just posted a lot at once or has my feed been ignoring you?
If it’s the latter please accept my apologies; I’m relying on the GR to tell me when there’s something new and it has been negligent in the case of yours.
Philip Graves
Consumer Behaviour Expert
author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”
“Am I thinking like my market when I say this – or like a marketer?”
This is a hugely important question to ask.
Thanks. Brilliant post!
JJ Jalopy.
How to become a coach with JJ Jalopy
Jeffrey Gitomer says the secret of sales is to ask questions and that is one excellent question!!!
SunnyMarie
http://www.sunnymarie.com
http://www.sunnymarie.wordpress.com
Great suggestion. My husband and I lost a boatload of money one time because we created a product for which there was no market. We were driven by our own opinion of the item.
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
If only MORE VC-backed start up companies in Silicon Valley would do this more. sigh.
On the bright side, have a marvelous weekend. I hear a vicious rumor that you were headed out and having FUN. Glad to hear it. Sip a cocktail or a fizzy water and kick back for a few hours, Yann. You richly deserve it. Then get back to your blogging duties, sir!
Bon weekend!
Best regards,
April Braswell
Dating Expert and Online Dating Coach
Grief and Divorce Recovery Seminar
Great question – Am I thinking like the market or like a marketer. It takes a great deal of humility to admit that you missed the boat on what you thought the market wanted.
Great food for thought!
Pam
Invest in Your Future
Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost
Personal Investment Strategies
Being enthusiastic is really the key…Fanatastic blog post!!! Thank you!!!
David Power
David Power’s Hour
Expert in Hypnosis, Success Thinking and Practical Parenting
True so true. We seem to have come to some similar understandings. What i think someone wants and what they really want may be very incongruos. It is good to consider their emotions, fears, etc.
Anthony
http://www.anthonylemme.com
I have a sign I keep posted by my desk. “You are your target market.”
Pat
Business Owners Fast Track to Internet Profits