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You: Crazy? Lucky? Greedy?

written by Yann Vernier

- Human beings are interesting… We have this tendency to listen to our friends’ opinions… Because they’re our friends. Are your friends wealthy and happy? To listen to common wisdom… Because it’s called “wisdom” and is everywhere around us. Do you envy the lifestyle of “common people”? To listen to the media’s biases… Because someone [...]

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Shut up and look where it’s working. What to sell now nobody’s buying?

written by Yann Vernier

- It seems many businesses forgot that the marketplace is made of human beings. Well, not you. You know this. Since it’s composed of people, their market evolves constantly. And because people’s needs are varied and change… well, I know it sounds corny, but… Change is in the very nature of “the economy”. So these [...]

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