Subscribe in a readerMaking money on the internet… Do YOU enrage your customers?
Making money on the internet is NOT about owning a website, it’s about running a business.
Yes, I’ve mentioned this before…
But we’ve got to somehow counterbalance all the push-button-money pitches we receive every day. They appeal to our lazy brain and – with repetition – they’re easy to fall for.
Let’s be honest, we’re masters at deluding ourselves that the online world is so special… That what works in real-world businesses doesn’t apply when we learn how to earn money online.
The fact is, the experience you provide your customers when they do business with you is critical in both worlds.
So, if you’re selling stuff online – and stuff is the technical term for products and services – you’ll want to pay attention to what typically annoys the heck out of online shoppers…
Let’s see:
- Learning that items are back-ordered – or out of stock – after they are in the shopping cart: 11% (of online shoppers*)
- Receiving an item that doesn’t look anything like it did on the internet: 11%
- Web sites that malfunction as the payment is being processed: 9%
- Not being able to find an item: 8%
- Unclear shipping information: 5%
- An uncertain return policy: 5%
- Not receiving an acknowledgement after an order has been placed: 2%
Have you noticed what the huge majority of these blunders is all about?
And how easily you can avoid them…
You mean, making money on the internet boils down to clearly and honestly communicating with customers?
Wow… Obvious and simple!
Well, just wait until you find out the #1 frustration tomorrow…
In the meantime, it may be a good move to use this as a checklist for your own website.
Talk tomorrow,
Yann
*Source: Opinion Research Corporation, Internet Shopping Increases as Consumers Hunt for Bargains, April 9, 2009
:-)
Most people fail to realize that an internet business is just that…a business. I think we get so amazed with the fact that we actually have a website up that we think it will all be automatic after that.
We learn the truth quickly.
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
Yann – You are right on – it’s a business that just happens to be Internet-based.
Christian Haller
Good Food Fast & Easy
Healthy Italian Recipes
Yann,
Well said, it’s probably why there are so many ads that say along the lines of ” $1,000,000 in 10 minutes!!!!!!!!!!!!!!!”-too many folks looking for that Golden Gate Bridge sale.
Thanks
JC
JCMACKENZIE.COM
Butterfly Marketing
HI Yann,
Great insight into all the little things that can easily make a potential sale fall through the cracks if you don’t pay enough attention to your business
Duane
Super-ADVANCED Persuasion Techniques & Sales Training Proven to Quickly Create a Flood of Money?Constantly & Continuously Flowing into YOUR?Bank Account Like the Niagara Falls…?100% GUARANTEED!!
Discover Secret Influence Skills that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Trainer Duane Cunningham!
Yes, it is a business and treat it as such but also let it drive itself.
Bob Kaufer
If you MOVE like the Tin Man, you will THINK like the Scarecrow and FEEL like the Lion
Buying from your website should be easy and quick.
If it isn’t you are losing business.
Seize the Day,
Rob
Sales Expert For Small Business Owners
Personal Asset Protection For Small Business Owners
Yann,
A customer should have the same great treatment online as face to face. Great points.
Lynn Lane
Success Strategies For Life
Success Today
Yann,
Good info from the Opinion Survey!
Great comparison between off line& online biz too.
John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (Money Page)
Treating our business like a …. BUSINESS! LOVE it.
You are so right on target. Good thing I already have a business background and happily embrace that. Same thing in my Grief Recovery Specialist work, my time is valuable. The work is not free. For 24 hours of work the price is typically only $995.00, which is actually pretty inexpensive.
Looking forward to tomorrow’s post!
Best regards,
April Braswell
Dating Quick Start Expert, Relationship Success Coach
Divorce Support and Bereavement Counseling Outreach Workshop Henderson, NV, Nevada, Las Vegas
Great check list. Your emphasis – communicating with customers. The lesson – good customer service is one of the pieces that will keep the business running smoothly.
Pat
Internet Dollars for Business Owners
Cool list. Looking forward to tomorrow’s post!
Hi Yann…Same here looking forward to be able to buy products from your website…!!
David Power’s Hour
Expert in Medical Hypnosis, Success Thinking and Practical Parenting
Yann,
Indeed, I will use this list as a checklist. Also, I’m very curious about the #1 online customer frustration. Looking forward to your post tomorrow.
Health, Fitness — Darryl Pace
Fitness Product Review
Cool checklist of what NOT to do.
I bet things are different in your online store!
JJ Jalopy.
Coaching Marketing, Coaching Training and Other Gratuitous Keywords
How to become a coach with coaching business expert JJ Jalopy
Thank you that really was a good post. You hit everything that really pisses me off in any business and you hit the nail on the head. You are running a BUSINESS.
thanks, Mesha:)
I need to retake the product pictures on my website, they are awful. I will use this list when I update that page too so I will be sure to avoid these blunders!
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
The answer to solving the consumer complaints – communicating with customers – who knew?! ;-)
Sometimes we’re blinded by the obvious!
Pam
Invest in Your Future
those are good reasons to go somewhere else. it’s as obvious as an elephant in your living room but some just dont see it.
Don Shepherd
Central Oregon Camphiker
You would think much of that would be apparent but apparently not!
Anthony
http://www.anthonylemme.com
The Most Powerful Personal Growth and Mind Develpment Tool on Earth
Simple, but important information. Thanks Yann. Looking forward to seeing what the #1 issue is…
Sue Crutcher, Baby Steps to Success Expert
It’s all in the art of the pitch. Some people will buy anything.